Set Up a Store for Selling Ayurvedic Medicines and Products Online

Ayurveda is an ancient medicine that will creates from herbs, plants, and micronutrients and helps your physical, emotional, and spiritual well-being.

Since Ancient Era Ayurveda has been considered as our heritage. Before the urbanization and technological innovation ayurveda is our main medicine for any kind of disease. Then with the development and popularity of medical generic medicines ayurvedic medicines go in second rows in terms of use. But after the pandemic outbreak everyone tend to use natural and ayurvedic medicine instead of allopathic tablets as its long-term good effects are a significant proof. Recent medical research Says that Ayurvedic medicine is more effective than any allopathic medicine although it takes longer to see its effects. The West has slowly woken up to the amazing benefits of Ayurveda. The demand for Ayurvedic products has consistently increased in the past decade.

India is witnessing massive growth in alternative medicine like ayurvedic and herbal products. and the demand for this product is upgrowing remarkably. It tends to many young entrepreneurs to start their own business on this niche.

All ayurvedic medicines and herbal products are nonprescription products. These are mostly sold as over the counter products as a useful and helpful remedy in certain type of health complications. So, you can sell ayurvedic medicines without any restriction online.

Pros and Cons of starting this Business.

Topic	Pros	Cons
Safe Product Ingredients	All the products used in making ayurvedic medicines are mostly plant-based products that are safe in use. So, for Starting this business no medical huge knowledge is required	There is some toxic reaction on some products that you need to be aware before selling your product. As basic knowledge of ayurveda or nutrition is required for starting this business.
Lower Startup cost	Ayurvedic medicines are generally lower in cost so not a huge investment is required for starting an ayurvedic store.	There are lots of variety in ayurvedic store and all the options seller needs to display on their website or offline store. besides this there is some certain date of using the medicine beyond that it becomes expired that leads to spoilage of medicine after that period and thus your costing effects.
High customer retention rates	Ayurvedic medicines have high repeat customers that help you to build a stable business profit.	Lots of options and as its a time taking treatment medicines so sometimes users lost their interest in such ayurvedic medicine and tend towards allopathic treatment for fast relief.
Operation Issues	Ayurvedic medicines and products are generally a natural remedy for a variety of illnesses that does not require the patient to be operated	If someone is going through a serious illness and immediately needs to be operated then ayurvedic medicines does not work on that person. So being a seller every patient issues needs to be identified carefully and if that is beyond ayurvedic cure suggest for generic medicines.
High Profit Margin	No specific profit margin for ayurvedic seller. If the business owner is a manufacturer himself then the profit margin is huge and net profit excluding the production cost is more than expectations sometimes.	Except Manufacturers if you do business on the basis of supplier base model profit margin is predefined and profit margin depends on supplier to supplier and product to product. The gross margins for your herbal and ayurvedic products distributor are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.
Maintenance Cost	In this industry, customers are appreciative and low maintenance. This can help with your stress levels and allow you to focus on growing your business.	This Market mostly work as a B2C so every customer has different issue and different expectations as per their health conditions. So Streamline this business with a standard product and Projected predefined results is little bit difficult.
Scope Of Marketplace	Now a days the Market places sell ayurvedic products so manufacturers can sell their ayurvedic products on marketplaces that givers entrepreneurs a better exposer	There is a huge competition in marketplace and beside this the profit margin is minimalize here starting ayurvedic business is very growing idea but compete here at profitable margin and survive with giants is quite challenging.

Total Addressable Market of Ayur-Veda Medicine and Product selling business.

Growth of Ayurvedic Medicine and Product Globally

Global Ayurvedic Market was value US$ 4.5Bn in 2017 and is expected to reach US$ 14.9Bn by 2026 at a CAGR of 16.14%.

The growth of the global ayurvedic market is increasing due to the growth of awareness of adverse effects of allopathy among consumers. In addition, other factors that drive the market growth are easy availability, affordability, and increase in awareness of the benefits of ayurvedic products and medicines for our day-to-day lifestyle. Moreover, expanding medical tourism across the globe is expected to propel the market growth. 

Ayurveda Market Growth in India

The Ayurveda market in India was valued at INR 300 billion in 2018 and is expected to reach INR 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024).

Top Ayurvedic Brands in India

• Dabur India Ltd.
• Nuralz
• Patanjali Ayurved
• Himalaya Wellness
• Vicco Laboratories
• Zandu Ayurveda
• Baidyanath
• Sandu Pharmaceuticals Ltd.
• Charak Pharma Pvt. Ltd.
• Elzac Herbals
• Navayur Herbals
• Vopec Pharma

Ayurvedic Product types

• Personal Care Products
• Hair Care & Fragrances
• Skin Care
• Oral Care
• Make-Up
• Healthcare Products
• Ayurvedic Medicines
• Ayurvedic Nutraceuticals
• Dietary Supplements

Ayurvedic Medicines for Medical Treatment

• Cancer Treatments
• Respiratory Disorders
• Mental Health
• Nervous System Disorders
• Diabetes
• Skin Diseases
• Cardiovascular Diseases
• Autoimmune Diseases
• Other Applications

Benefits of Setup Online and Offline Store of Ayurvedic Medicine and Products

Benefits	Online	Offline
Store Space	Store Place is not required for selling and displaying your product in Online Business	Offline Business require a store front, so costing is additional for your store.
24*7 Service	Online Store has that facility that buyer can order any time as per their coinvent time.	Offline Store usually open for a long time like morning to night around 12-14 hour that is also helpful for customers.
Offer and Discounts	Online store can attract the customers by giving various offers and discounts.	Offline stores maintenance is high so they can offer less discounts than online stores.
Trust Issue	Popularity of Online store is based on the Product quality so Sometimes client or consumers feel doubtful while buy ayurvedic medicine online	Offline store is serving a reputational value to customers so mostly client prefer to buy product some specific store only.

Steps for Setup Your Online Store

• Know what you want to sell.
• Identify your target customer base.
• Have a user-friendly and attractive product listing.
• Know your competitors well.
• Choose the best-suited pricing strategy.
• Have a well-planned marketing strategy.

Platforms providing solutions to get Online.

Selling products online are not as difficult as it used to be. There is a lot of variety of ecommerce platforms and tools which will help you build an online beauty supply store at a lower cost.

-> Build From Scratch: Complex, expensive and time-consuming option. They choose it if they want to create a unique online store. In that case you can change the design or add new functions. Usually, marketplaces are built from scratch developed from outsourced technical partners. 

-> SaaS based model: – You can start selling your products and services by creating an online store for FREE or a nominal monthly or annual cost with Premium features such as WhatsApp Store, Mobile Application, POS System, Store Analytics Customer Wallet etc. You just need to customize it a little and start adding product categories.

Ecommerce Platforms that help you creating your own online store

There are few companies which help you out in the same on SaaS based model:

• GetGrahak
• Bikayi
• Digital Showroom
• Dukan

Must have feature in your Online Store

• Staff accounts Management
• PWA
• POS
• Store Analytics
• Push Notification
• Online Payments
• Footer Navigation
• Email Notification
• SMS Gateway
• Product Videos
• Product Reviews
• Generous Return Policy
• FAQ For Products
• Order tracking
• WhatsApp feature
• Social media integration
• Chatbots
• Coupon Codes
• Product Availability Filters
• Loyalty Program

Build Your Proper Marketing Strategy for selling your Products online.

GetGrahak is a trending Platform, now You can Build Your Own DIY Ayurvedic Medicine and Products Selling Store in few minutes with GetGrahak. Don’t wait anymore, you can Take 7 days Free trial and try this Platform to get a hassle-free business experience.