Set Up a Store for Selling Books and Stationery Products Online

Books have been remaining a marketable product for centuries. Besides that Stationery products are also evergreen. They find a place in every kind of office and home. So, there is always a large market demand for stationery items. Apart from this, it is one of the most in-demand products online.

Indian stationery market is rapidly growing markets with rising of education industry and interest of expenditure on education. Increasing expenditures of Indian government on the educational sectors and support for new start-ups has significantly raised the demand for stationary products for schools and offices.

Pros & Cons of Stationery Business

Topic	Pros	Cons
Lower Startup Cost	Stationery business requires lower startup costs than other businesses. It usually ranges between $2,000 to $15,000.	As the stationery business has fewer expenses, it has a crowded space. So, it’s advisable to do your market research properly before investing in it.
Physical Store require	You don’t need to rent a store as you can start it from your home just by building a website.	Physical store helps your customers to choose their desire items as per their connivence.
Supplier	If you Start your business online or offline in both cases, you need a perfect supplier who deliver books and stationery goods at genuine and high-quality rate.	Finding the right supplier who provides the right product at the right time has always been a challenging thing. So, make sure to partner with a reliable supplier.
Customized Product	There’s always a demand for personalized stationery products. Additionally, school and college students will always be there no matter what, so it’s a scalable business.	Handling with lots of SKU is a very difficult as each customer require some unique product as per their demand and desire so Sometimes inventory management with such huge category is very challenging with the seller.

Total Addressable Growth of Books and Stationary Products

Global Growth

Book: The global books market size was valued at USD 138.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 1.9% from 2022 to 2030. the impact of COVID-19 has not appeared fatal for the bookselling business around the world. People are buying books and will continue to do so definitely. At the same time, the book market is transforming to have a different balance between physical copies and e-books nowadays.

Stationery The global stationery products market size to be valued at USD 128.5 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% during the forecast period.

Growth in India

India Stationery market holds tremendous growth potential as the country has nearly 22-24 crore students studying and requiring notebooks and other stationery materials. India stationery market revenues are projected to grow at a CAGR of 10.5% during 2018-24.

Reasons of the Growth of Indian Books and Stationery Industry

• Increase of Education industry
• Trend of reading eBooks and audio books
• Demand for Eco-friendly Stationery
• Rising Penetration of Online Retailers
• Rising Focus on Design
• Growing Popularity of Multi-purpose Items

End Users of Books and Stationery

• Education Industry Schools and Colleges
• Art Craft handmade Manufacturers
• Consumers for Personal Use

Benefits Of Selling Books and Stationery Online and Offline

Benefits	Online	Offline
Store Requirements	In Online selling no Store is require displaying your Products You can develop your own website and App	Offline Store is your main selling hub as your Products will sell through your Face value and reputation.
24*7 Order Timming	Order Timming Online Order place service available 24*7 so its beneficial for the consumer	Books and Stationary Store usually does not open 24*7 but the purchase timing is fixed for such type of products.
Offers and Discounts	Online Business sellers can offer a lot of discounts and coupons for books and can sell stationery products in a huge profit margin as this product does not have any standard product price so seller can show as per their profit margin.	Offline store cant offers huge discounts as their cost management is little bit high than online store like room rents electricity and bulk purchase.
Delivery rescheduling	Books and Stationery items are generally purchased into short notice time so online buyers can’t wait for their products if that product or book is showing long delivery times.	Offline Store Never face such issues as delivery timing is 0 for the books or Stationery so most of the cases buyers prefer to buy craft items or books via physical visit.
Customer Service	You can respond to inquiries, conduct sales webinars, and address client issues via the internet without investing any time. You can point customers to a video, product specification document, or FAQ (commonly asked questions) section once, and you can do so for years. You’ll not only save time, but you’ll also deliver superior service.	Branding of Offline Store is mostly based on the behavior of seller so If your seller is very good and interactive with their customer so offline business can also become a brand or popular store.

Top Players of Books and Stationery Business

Stationery Brands Global

• Staedtler
• Faber-Castell
• Maped
• Schwan-Stabilo
• Sakura Color Products Corporation
• Typo
• Crane Currency

Indian Big Players

• Navneet
• Apsara
• Archies
• Cello
• Camlin
• Classmate
• Flair
• Kangaroo

• Blue Rose Publishers
• Dobble

How to get your business online

Staring Books and Stationary business online is a very Profitable and Growing idea. some necessary steps you should take and follow before starting your business online.

• Come with a Proper Business Plan
• Select Your Niche 
• Select your Supplier or Manufacturer 
• Create an online Platform for selling your Products
• Select Your Delivery Partner for Hassle Free Delivery

Platforms providing solutions to get Online.

Selling products online are not as difficult as it used to be. There is a lot of variety of ecommerce platforms and tools which will help you build an online beauty supply store at a lower cost.

-> Build From Scratch: Complex, expensive and time-consuming option. They choose it if they want to create a unique online store. In that case you can change the design or add new functions. Usually, marketplaces are built from scratch developed from outsourced technical partners. 

-> SaaS based model: – You can start selling your products and services by creating an online store for FREE or a nominal monthly or annual cost with Premium features such as WhatsApp Store, Mobile Application, POS System, Store Analytics Customer Wallet etc. You just need to customize it a little and start adding product categories.

Ecommerce Platforms that help you creating your own online store

There are few companies which help you out in the same on SaaS based model:

• GetGrahak
• Bikayi
• Digital Showroom
• Dukan

Must have feature in your Online Store

• Staff accounts Management
• PWA
• POS
• Store Analytics
• Push Notification
• Online Payments
• Footer Navigation
• Email Notification
• SMS Gateway
• Product Videos
• Product Reviews
• Generous Return Policy
• FAQ For Products
• Order tracking
• WhatsApp feature
• Social media integration
• Chatbots
• Coupon Codes
• Product Availability Filters
• Loyalty Program

Build Your Proper Marketing Strategy for selling your Products online.

GetGrahak is a trending Platform, now You can Build Your Own DIY Online Books and Stationery Selling Store in few minutes with GetGrahak. Don’t wait anymore, you can Take 7 days Free trial and try this Platform to get a hassle-free business experience.